A Literature Review on the Interaction Between Design and Financial Performance of Firms

This aim of this study is to reveal the importance of design function, which has recently been seen as one of the most important elements needed to compete, through studies that prove its impact on the financial performance of firms and countries. In this context, customer preferences, which first have a direct impact on financial performance and are analyzed in many scientific studies, are read through the impact of design activity. Second and last, scientific studies that prove and pioneer the interaction between the economic indicators of firms and countries at the end of certain periods and design activity are evaluated. The study focused only on the impact of design on economic indicators, as studies on the impact of design on other non-financial competitive factors were not sufficient in quantity and quality at the end of extensive literature review and reading. As a result of the evaluations, it is understood that design at the micro and macro level is one of the most effective competitive tools.