Contribution of the Preferred Lighting Element to the Detectability in Shop Windows Lighting

In this study, a practice was laid down on the people who went out for shopping or for a walk during evening hours in streets/roads where store density is high, in two different shopping centers in the city of Afyonkarahisar. Two questions were asked for the survey, the first question was “when you look at the street/road from a distance, which shop window(s) is/are eye-catching”, the second was “what is the contribution percentage of such a situation for you to look at/view that store window while you walk in front of the window that grabbed your attention (even if you don’t stop)". As a answer, while the most of the people find the shop windows lightened with colored lamps more eye-catching, another big group of people stated that the shop windows lightened with units that have different visual effects, for the second question, the most of the people said that they look at the shop window at least out of the corner of their eyes while walking in front of the window by the lighting of which they were impressed. In conclusion, it has been detected that the shop windows lightened with newly-introduced lighting units which have different visual effects through bright, colorful and luminous lighting units.