From “Designed” Local to “Promotional” Industrial: The Example of Ehl-i Keyf

It is possible to say that the physical effects of cultural data on eating and drinking habits are an important source in the formation of cultural and social identity in the change of objects. Service presentation products that take shape as a result of consumption habits can be stated as the physical factors that constitute the eating and drinking culture, traditional structure, environment and consumption style (adab) and visual elements that create aesthetic objects that provide the transfer of meaning. Presentations of food and beverages, as the carriers of cultural data, convey the lifestyle, traditions and cultural characteristics of the society through objects. In this study, the effects of the meaning transfers and conceptual relations between the past and present uses of ehl-i keyf, one of the presentation-oriented components in raki consumption culture, on product design are discussed. The associations of ehl-i keyf, one of the service presentation products adapted to craft production, to the traditionality of raki culture, its transformation from local production to mass production and its meeting with the consumer as promotional products will be examined. Within the scope of the study, the reflections of our social eating and drinking behaviors on raki consumption culture, service presentation products and accessory designs; It will be examined with the focus on ehl-i pleasure offered to the consumer as a promotional product.