Redesign of visual communication elements in cinema as a new media language

Cinema has come a long way since its discovery in 1895. The narrative methods discovered by DW Griffith in particular have been perfected over time by S. Eisenstein and his followers. Close-ups, moving cameras, and cross and parallel editing techniques have had a great impact on the audience. However, even these inventions have not been able to create the same effect as the editing system that targets continuity. This editing system aims to make the audience forget that they are watching a movie, identify with the hero, and give the emotional reaction the director desires at the end of the movie. Two inventions discovered in the 90s and 2000s have completely changed the perceptions of film language. The first of these inventions is “DV technology” and the second is the website called “www.youtube.com”. The first of these two inventions has allowed amateur filmmakers to have an image quality close to professional, and at the same time, to make editing close to professional quality with an ordinary computer thanks to the DV (firewire) connection. The second has allowed these amateur productions to be shared with a wide audience. The large number of productions produced with low budgets caused the perception of reality presented on the screen to change in the audience and caused the discussion of the "Shooting Techniques" information that has been taught as a course in cinema schools until today. Perhaps for the first time in history, professional filmmakers have chosen this new media language as a source of inspiration. Although there have been many theoretical approaches and cinema movements throughout the history of cinema, for the first time, relatively low-budget films have been widely accepted by the audience and have also managed to achieve a box office revenue above expectations. In this study, the new narrative language of visual communication elements in recent years, the differences between the camera use and editing system based on continuity will be discussed by trying to reveal them with sample films. The study also aims to reveal how these films, which seem technically and theoretically impossible to shoot, achieved a high box office revenue and were accepted by a wide audience.