The Use of Persona in Architecture and the Effect of Young User on Spatial Analysis in Store Design 

This article examines the impact of persona usage in architecture and interior design on young users. In today's retail sector, spatial design strategies targeting the younger generation are becoming increasingly important. Persona-based design adopts a user-centered approach to personalize spatial solutions, enhance user experience, and improve commercial efficiency. This study explores young users' spatial perception of stores, experience-oriented design strategies, and persona-based store layouts. The research is designed using a qualitative research method. Through thematic analysis and observation, it aims to analyze successful store designs based on spatial components. The study examines the key factors shaping young users' spatial experiences, focusing on flexibility in store design, digital integration, wayfinding systems, and interactive design elements. Findings indicate that young users prefer interactive spatial arrangements, digitalized shopping experiences, and user-specific design solutions in store design. The results of the research reveal that persona usage is an effective tool in store design and that user experience-oriented spatial strategies enhance the success of retail spaces. Accordingly, it is concluded that the persona-based design approach in architecture increases spatial efficiency, strengthens user satisfaction, and optimizes commercial interaction in retail spaces targeting young consumers.