Generation Z Attitudes and Preferences about Eco-Friendly Furniture and Furnishings
ABSTRACT Shaping the purchase and consumption habits of the younger generation are important for ensuring we leave a sustainable environment to future generations. This study explores the preferences and attitudes of adolescents and young individuals aged 14–25 years (Generation Z) who live in Kayseri province of Turkey regarding eco-friendly furniture and furnishings. A survey was designed and implemented, and the data were analyzed using descriptive statistics and one-way ANOVA. The results of the study indicate young individuals obtain knowledge about eco-friendly design and products mostly through the internet and social media. They want furniture such as a bedstead or bed base that direct contact with their bodies and furnishing such as mattresses, home textile products to be eco-friendly. Also, it is determined that young boys have more information about eco-friendly products than young girls. However, individuals, who are prone to buying eco-friendly products, furniture, and furnishings in the future, it is determined that more than half are young girls. Also in the study, although youth have a positive attitude towards eco-friendly furniture and furnishings, it is determined that they consider them expensive products.