The Reflection of Culture Features on Product Design

ABSTRACT There is no doubt that globalization has affected the industrial organizations way to do their business and interact with users. Therefore, today's industrial organizations must offer competitive advantages to their product designs, to succeed in challenging the global environment. The industrial organizations have to face a wide range of cultural challenges in their product designs. Because globalization has some disadvantages: the loss of habits and cultures, destruction of the heritage of local culture, especially for developing countries. The International Council of Societies of Industrial Design (ICSID) advises industrial designers to implement cultural desires of the product design, in order to be culturally appropriate and pleasurable. Industrial designers should take advantage of culture features and cultural considerations to have acceptable and pleasurable products.