Overdesign: An Ontological Point of View

Overdesign threatens businesses as an inevitable reality. One of the biggest causes of this pathology is the lack of information about the market and the process. In this paper, first, we aimed to discuss design knowledge in terms of New Ontology approach by focusing on inevitable and limited ontological assumptions in the design process and incompleteness in representation in design knowledge. In the second part of the work, the resonance quality between the designer, product, and the user is open to discussion through embedded message. The study results in several practical suggestions for overcoming the overdesign.