A semiotic analysis of an activist image in social media

The aim of the study is evaluating how meaning is created through still images on an activist poster sample and how deeper meanings and ideologies are reached from surface meaning units in relation to the visual culture, eye-centered social structure and visual semiotics hypothesis. Posters can be seen in contemporary new media and they make use of signs. They influence the periods they are in by affecting the decision and behavior mechanisms of the society as they are inspired by realities of life. With the help technological advancements, they have become livelier, more dynamic, striking and appealing. In new media sites the audience has developed out of being a passive recipient into an active subject, personalizing mass communication in fragments. This transformation in mass communication due to new computer-based communication technologies reshapes the information society. Time and place have disappeared; in this new social relationship visual relationship forms have an increasing role.