Traditional Factors toward Sustainable Innovation and Marketability of Jingdezhen Ceramic Products

Jingdezhen, China, is well known for its centuries-old porcelain craftsmanship, producing exquisite ceramic products that embody profound traditional manufacturing wisdom. This study utilizes a qualitative case study methodology to explore how traditional factors can promote sustainable innovation and marketability in contemporary handicrafts. Thematic analysis was used to code the data from semi-structured interviews with 30 ceramic business owners, designers, and craftspeople in Jingdezhen. This study systematically identified nine key traditional factors, categorized into three dimensions: Process Technology (Traditional Ceramic Molding Processes, Improvement of Firing Process, Traditional Ceramic Decoration Processes); Morphological Symbol (Traditional Patterns and Subjects, Traditional Styling Reference, Auspicious Symbols of Traditional Conformity); and Cultural Value (Stick to Handmade, Cultural Acceptance, Cultural Revitalization). This study shows that creatively adapting and passing down these ancient elements is the primary way for Jingdezhen ceramics to remain culturally distinct, become more competitive, and grow sustainably in the global market. This study offers a theoretical foundation and practical guidelines for contemporary innovation in traditional craftsmanship.