Effectiveness of Typographical Elements in Attracting the Recipient

Abstract The typographical elements work significantly in engaging a recipient and attracting his attention to the idea and content of the printed work with all its types and goals for which it is designed. This is because of the fact that the typographical elements have tremendous expression capabilities that reflect the content of the artistic work in a simple way without any complexities. These elements have a special effect in achieving a clear, readable design, besides their effective contribution to the reception and understanding of the designs by the recipient. Accordingly, the designs of the electronic advertisement poster with their promoting goals of its products are considered among the graphic achievements that have effective contribution in attracting the recipient and persuading him of the importance of satisfying his needs through purchasing different products that serve the needs of all family members without exception.