Imaginary Ambigram Effect in Poster Design

Abstract Posters are one of the most important communication tools developed in the twentieth century. Over time, various styles, techniques, and technologies have been incorporated in the preparation and presentation processes of posters, where the search for innovation for impressive designs is continuous. Imaginative illustrations appear as the first evidence of the existence of art and even of life in history. Today, images on posters are used quite widely. In this study, the use and effect of images designed as ambigrams in poster designs were examined. Imaginary ambigrams emerge when images gain new meanings when viewed from different angles or as a result of various rotations or reflections. Although the first examples of ambigrams date back centuries, the use of imaginary ambigrams on posters will provide an innovative image and a different perspective in poster designs.