Contemporary Design Strategies and their Role in Enhancing the Functional and Aesthetic Values of Industrial Product

Abstract This study delves into the interplay between design strategies and their efficacy in harmonizing the functional and aesthetic aspects of industrial product design. It scrutinizes modern design tactics, delineating their features and benefits, and aims to forge a cohesive strategy that elevates both aesthetic appeal and functionality in industrial products. By examining literature on industrial design evolution, the merger of performance and aesthetics, and user experience, the research identifies five pivotal design strategies—Design Thinking, Agile Design, Lean Design, Six Sigma, and TRIZ theory—adopted by various industrial businesses. It utilizes qualitative methods to analyze these strategies' frameworks, pinpointing similarities and differences in their approach to design, alongside quantitative research through surveys with expert designers. The findings illuminate the distinct impacts of these strategies on industrial product development, offering insights into their potential to enhance both the utility and visual appeal of products.