Brand Simplification for the Mask in Children's Theater Performances

ABSTRACT The current research aims at the concept of the simplified Brand, its performance, and its activities in children's theater performances. Included: 1. The Brand attached to the Mask gives an added cognitive value through simplification. 2. Using the Brand in children's theater achieves an important goal that activates and strengthens the perceptions of the audience. 3. As for the third chapter, the research community consisted of plays that were presented according to the availability of simple Brand in the performances of children's plays, and the research sample was chosen (intended) because it contained (simple Brands) - the play (The World of Vitamins) directed by Hussein Ali Harf.