The Impact of Shape and Form Aesthetics in the Context of Products in the Field of Graphic Design

ABSTRACT With the innovations in our world, new visions in design have also developed. In the design process, graphic design products such as logos and commercial emblems can carry aesthetic effects to the shape and form of the designer, in order to create visual perception and increase awareness and convey messages. Therefore, for being understand message that is aimed to be conveyed in such studies, the importance of aesthetics in the design aspect and the interpretation of "shape and form" indicators have been inspected. In addition, the effect of the aesthetic concept on graphic design products and the examination of the artistic values of this subject have been it. Qualitative research techniques were used for the content analysis of the graphic design works of “Omicom” company, which has gained international reputation in the field of advertising and marketing as a sample in the research.